Millennials and Generation X are frequent fans of everything skin self-care. And while they are becoming increasingly intelligent when it comes to what’s inside their favorite products, they still succumb to what’s hot and what’s not—even if that means silicones, mineral oils, too much sun, and an array of things that will damage their skin. 

Many Baby Boomers, on the other hand, have spent years, if not decades, married to their holy grail products, but that doesn’t mean that their skin won’t be asking for something different; something more refined. Because no matter what you’ve been using, everyone’s skin changes with time and your skin’s needs change with it. 

Here’s a look at the timeline of your face according to each generation in today’s spotlight.

Generation Z (1995-2010)

True digital natives, Gen Z grew up with social networks and a world of information at their fingertips. Champions of breaking the gender barrier, 56% of Gen Z’ers say they ignore gender-specific product labels (saying goodbye to the “pink tax”) according to a 2016 study by The Innovation Group. What sparks their skincare interests? Ethical causes, cruelty-free and sustainable sourcing, and water efficiency. 

Lucky them: a teenager’s skin is plump, smooth and luminous. Maintaining the lipid barrier, acid mantle and microbiome are essential to allow that youthful glow to reign into their 20 and beyond. Their constant exposure to blue light (e.g., never putting down their phones) and pollution are the obvious concern of this age group, although they may not yet realize it. Try the dermavidualsⓇ skin-friendly cleansers, DMS classic or high classic, face tonic and UV protection to strengthen the barrier and prevent inflammatory conditions like acne.

Millennials (1981 – 1995)

Millennials may have a bad rap for their spending habits, but it’s not actually overspending on avocado toast as previously reported. Millennials happen to be the heaviest buyers of skincare and self-improvement products. In fact, they spend twice as much as their Boomer parents or grandparents, according to a 2016 TABS Analytics beauty buying survey. 

Now adults, the subtle signs of skin aging are beginning to show, such as changes in texture, color, and fine wrinkles. Environmental conditions (being a generation obsessed with travel, festivals and experiences) combined with inappropriate skin care products and treatments are the primary cause of extrinsic aging for this generation. Keep it simple with barrier enhancing and protective products, such as dermaviduals cleansers, corrective tonic, bespoke DMS moisturizer, targeted anti-aging actives and UV protection.

Generation X (1965 – 1980)

This generation paved the way for affordable medical interventions in aging, which now almost seem commonplace for Millennials. That is, Gen X spends a hefty amount on age prevention and injectables (i.e. Botox, Juvederm, etc).

Lifestyle and accumulated UV exposure team up to drive the extrinsic aging process for Gen X. At this age, the skin becomes depleted of supporting structures, such as collagen and elastin, and the barrier is unable to retain moisture or control water loss from the skin. This means their skin becomes dry and vulnerable due to lipid peroxidation and oxidative stress.

Take note of the generation that succeeds you, Gen X’ers, as now’s the time to protect, repair and replenish barrier function by revisiting lifestyle habits and skin care choices. Apply appropriate dermaviduals cleansers, corrective tonic, customized DMS moisturizers, mask with vitamins, UV protection, dermaviduals essential fatty acids.

Using these products in tandem with professional treatments like microcurrent, phototherapy and microneedling promote the preservation of the barrier’s integrity and promote healing and rejuvenations sans injectables. 

Baby Boomers (1946 – 1964)

Unlike their slightly younger counterparts, Boomer women aren’t interested in turning back the hands of time with anti-aging products. Instead, they grab products to address their skin and health concerns while placing emphasis on looking and feeling great. At this stage for Boomers, the effects of lifestyle, intrinsic, extrinsic, hormonal and catabolic aging are evident. Lines, wrinkles, sagging skin, dryness, pigmentation, and visible capillaries have appeared while they also deal with impaired desquamation and poor wound healing.

Combating decades of skin changes begins with restoring barrier homeostasis and skin health. Offer gentle products, such as dermaviduals cleansing milk or total cleansing cream. Lotion N or Lotion M are ideal for supplying moisture and essential fatty acids, along with a daily application of dermaviduals Day Cream Plus with potent UV filters as the first steps toward correction and healthy-looking skin. 

Next, effectively address the five types of skin aging with a bespoke dermaviduals DMS moisturizer fortified with specialized actives to restore barrier defense systems and slow the aging process in a way that looks and feels great to them. 

Are you in New York State? Get your hands on the dermaviduals line, an exclusive, effective skin care therapy solution for your New York spa or clinic.